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Mobile phone marketing -- How advertisers are turning Bluetooth into Greenbacks Marketing Articles | July 25, 2007 Have you heard of Bluetooth Marketing? If not, you soon will! Popular in Europe for several years now Wholesale Eric Dickerson Jersey , it allows advertisers to send coupons, videos, or other multimedia content to the Bluetooth enabled mobile phones of people nearby.
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A small, Bluetooth enabled file server, specially configured for this purpose, is mounted in a busy location.? The server will continuously scan the area for Bluetooth enabled devices as they come within range (up to 100 meters).? When found, it sends the user a message asking if they wish to receive the advertiser's content. This could be a coupon, a video Cheap Josh Reynolds Jersey , Java game or any other multimedia file. If the user responds with a Yes, the file is sent automatically. If they respond with a No, the server logs this decision, and will not ask the same user again the next time they come within range. This so called "blacklisting" feature ensures that users are not continuously bothered with requests to download things they don't want.
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